DIFFUSION OF INNOVATION: SOLAR OVEN USE IN LESOTHO

Dr. Roy R. Grundy
Professor of Marketing, Business Dept.
College of DuPage, Glen Ellyn, IL 60137, USA

William N. Grundy
Returned Peace Corps Volunteer, Lesotho
Graduate Student, UC San Diego, USA


ABSTRACT

This paper uses a previously published report coupled with recently collected empirical information on the diffusion of solar cookers among the Basotho of Lesotho. Drawing upon diffusion practice and theory, the authors cite several present-day instances where diffusion is taking place. The conclusion, however, is unfortunate, in that the outlook for the use of solar cookers and their effective diffusion in Lesotho is rather bleak.


HTML version
PDF version